In the latest example of a liquor company providing summer entertainment that goes beyond the type that leave you with a headache in the morning, Bacardi has unveiled plans for Bacardi B-Live, a brand new concert series designed to take a pretty diverse bill of musicians across the country beginning in May. Among those currently tapped to participate include MSTRKRFT, DJ A-Trak, Major Lazer, Tiga, Steve Porter, DJ Z-Trip, Matt & Kim, Q-Tip, and Santigold.

Currently, Bacardi B-Live plans a 22-date venture, with stops in all the U.S. major metropolitan area, all of which will also apparently include a “memorable stage and lighting experience that complements the overall theme of the events.” And no, this time around, sarcasm isn’t warranted:

Designed by multimedia environment company, Moment Factory, an old-school boom box will illuminate the room and serve as a backdrop for performing music acts. Adding to the visual appeal, renowned illustrators and designers have produced limited edition posters and silk-screen t-shirt designs to create an experience that lives on with attendees long after the event.


Only 21+ and over please. After all, liquor will be a flowing; attendees will have the opportunity to sample custom-made Bacardi rum cocktails at the Bacardi Bespoke Bar. So, maybe that part about summer entertainment that goes beyond the type that leave you with a headache in the morning isn’t entirely accurate.

Bacardi B-Live 2009 Tour Dates:
05/20 – Seattle, WA @ TBA
05/22 – San Francisco, CA @ TBA
05/28 – San Diego, CA @ TBA
05/29 – Los Angeles, CA @ TBA
05/30 – Phoenix, AZ @ TBA
06/03 – Denver, CO @ TBA
06/06 – Kansas City, MO @ TBA
06/11 – Milwaukee, WI @ TBA
06/12 – Chicago, IL @ TBA
06/13 – St. Louis, MO @ TBA
06/17 – New York, NY @ TBA
06/18 – Boston, MA @ TBA
06/19 – Philadelphia, PA @ TBA
06/25 – Louisville, KY @ TBA
06/26 – Cleveland, OH @ TBA
06/27 – Columbus, OH @ TBA
07/02 – Charlotte, NC @ TBA
07/03 – Atlanta, GA @ TBA
07/04 – Orlando, FL @ TBA
07/08 – New Orleans, LA @ TBA
07/10 – Austin, TX @ TBA
07/11 – Dallas, TX @ TBA