If Wapred Tour co-founder Kevin Lyman has his way, beginning next year, a similar country-focused touring festival will kick off in the U.S. According to Billboard.com, Lyman, who has also launched the Rockstar Taste of Chaos and Rockstar Mayhem tours, is currently exploring the possibilities for a “country- a multi-act, multi-stage, sponsor-driven tour with heavy label involvement and a conservative ticket price.”
The inaugural country tour will probably book about 13-14 acts and 10-12 singer/songwriters, Lyman says. He also envisions targeted ancillary events with other exhibition partners, and action sports exhibitions. “It’s very wide open. We’re not down to those details yet, but we’re not discounting anything,” Lyman says.
Of course, this could be just the first in a new wave of country music festivals. Last month, AC Entertainment, the co-creator of Bonnaroo, acquired Nashville-based concert promotion company Great Big Shows, with the intention of expanding the company’s presence in the country music genre.