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Watch: Jay Reatard – “It Ain’t Gonna Save Me”

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    Everybody knows Jay Reatard is a misanthropic loner who lashes out with bits of sonic angst…and that’s why we love him. In his new video “It Ain’t Gonna Save Me”, the first single off his forthcoming album, Watch Me Fall, the Memphis punk has himself a good old-fashioned food fight.

    The video sees Mr. Reatard crash a birthday party in the style of a Gothic David Lee Roth, complete with a top hat and a fourth-wall-breaking sneer. Water balloons rain down from the sky and all hell breaks loose. The fancy free goofball stuff ends there and we witness stick fights, a little bondage, exploding piñatas and Grimace on acid.

    The song and the video are an eagerly awaited step in the right direction for Reatard. He’s relying less on a carefully crafted bad boy image as well as his lo-fi machine gun sound and instead writing songs like a punk-rock Alice Cooper. In fact, he’s feeling so good that he’s offering a free downloadable four-track EP via his MySpace. And it’s not even our birthday!

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    Watch Me Fall hits stores on August 18th via Matador Records.

    Jay Reatard 2009 Tour Dates:
    08/14 – Oslo, Norway @ Oya Festival
    08/15 – Gothenburg, Sweden @ Way Out West Festival
    08/18 – Los Angeles, CA @ Amoeba Music Hollywood
    08/19 – Long Beach, CA @ Fingerprints
    08/20 – San Diego, CA @ M-Theory
    08/21 – Santa Cruz, CA @ Streetlight Records
    08/22 – San Francisco, CA @ Amoeba Music
    08/23 – Berkeley, CA @ Amoeba Music
    08/25 – Portland, OR @ Jackpot Records
    08/26 – Seattle, WA @ Easy Street Records
    08/27 – Seattle, WA @ Sonic Boom Records
    08/28 – Vancouver, BC @ Zulu Records
    10/28 – Paris, FR @ Maroquinerie
    10/29 – Cologne, FR @ Luxor
    10/30 – Munich, DE @ 59 to 1
    10/31 – Berlin, DE @ Lido
    11/01 – Copenhagen, DK @ Loppen
    11/02 – Oslo, NO @ Parkteatret
    11/03 – Malmo, SE @ Mejeriet
    11/04 – Hamburg, DE @ Logo
    11/05 – Prague, CZ @ Matrix
    11/06 – Vienna, AT @ B72
    11/07 – Bologna, IT @ Covo
    11/08 – Clermont Ferrand, FR @ Coop de Mai
    11/09 – Brussels, BE @  Botanique Rotonde
    11/10 – Birmingham, UK @ Bar Academy
    11/11 – Glasgow, UK @ King Tuts
    11/12 – Manchester, UK @ Roadhouse
    11/13 – London, UK @ Underworld
    11/14 – Bristol, UK @ Croft
    11/15 – Liverpool, UK @ Masque
    11/16 – Dublin, IE @ Whelans

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