Photo by Heather Kaplan
If you couldn’t tell, Coldplay has a new record out. To celebrate, they’re taking part in the latest installment of American Express’ “Unstaged” online concert series. Starting at 4:00 p.m. ET/1:00 p.m. PT, the Anton Corbijn-directed webcast will broadcast via YouTube/VEVO, unlocking all the sparkling magic within Mylo Xyloto.
But wait, there’s more. To make this even more of an event, the festivities have been broken down into three separate sections: pre-show, in-concert, and post-show. As part of the pre-show, fans online will have the chance to submit questions for a forthcoming Billboard interview with the band, design graffiti-style butterflies for use in the show, and watch a documentary put together by Corbijn. During the performance, which is actually being simultaneously broadcast live in Times Square, fans can switch angles and chat with other fans throughout the world. Following the whole shebang, three select tracks from the performance will be available for download via Facebook.
Mylo Xyloto is available everywhere via Capitol.
