Things looked grim for All Tomorrow’s Parties presence in North America when it was revealed the artist-curated “I’ll Be Your Mirror” festival would not be returning to New York City this year. Now ATP founder Barry Hogan has dropped the other shoe, revealing that the festival brand may not find footing on US soil anytime soon.
The market is quite soft there at the moment. It doesnt seem to be (firing), Hogan explained in an interview with Billboard.biz. I find it to be an uphill struggle.
Last year, an Afghan Whigs-curated “I’ll Be Your Mirror” event ran into logistical issues, forcing a relocation from Asbury Park, NJ to Manhattan just weeks prior to the festival. According to HitFix, Hogan also liquidated ATP Concerts Ltd., seeking voluntary insolvency and transferring all of its assets to a new company, Willwall Ltd.
Hogan spoke to Billboard.biz from Melbourne, Australia, where ATP held their first AU event since 2009, reportedly to sold out crowds. He said there was a possibility of expanding more into Australia and other areas, but that America is likely out of consideration. Were thinking we might just leave America for a while and wait for things to get a little better returning there,” he said. “And to be honest, weve done so many events there. There are so many other exciting places in the world to do things that in NYC. Id rather look at South America and Europe, to be honest. Or more things in Australia.
So the East Coast loses another festival. Good thing that Firefly lineup is pretty solid, huh?