iTunes Festival coming to SXSW, Coldplay to headline

London Grammar, Imagine Dragons also playing five-night concert series

    For the last half decade, Apple has staged the iTunes Festival in London. It’s more of a concert series than a standalone music festival, featuring 30 headline caliber acts each performing a night at The Roundhouse. Now, Apple is bringing that concept to Austin for SXSW.

    According to Entertainment Weekly, the five-night concert series will take place March 11th – 15th at ACL Live at the Moody Theatre, where Austin City Limits is also held. Performers include Coldplay, London Grammar, Imagine Dragons, Willie Nelson, Zedd, Pitbull, and Keith Ubran. Additional performers will be announced soon.

    The concerts will also be streamed live online via iTunes.