Listen to EMA’s new single “So Blonde”, watch the video

"A meta-grunge rocker that’s ambivalent about its protagonists"

    Erika M. Anderson, aka EMA, returns with the second single off her forthcoming Matador debut, The Future’s Void, due out April 8th. Titled “So Blonde”, the “meta-grunge rocker” sounds like Hole with suntan lotion on, and it’s not too far off from that visually. The accompanying video, directed by Vice Cooler and featuring GIFs by Molly Soda, follows Anderson throughout Venice Beach as various filters and 16-bit graphics pop in and out.

    “The smiling blonde white woman is the most exploited image in the world,” Anderson explains in a press release. “Can we talk about that? How about discussing if the selfie is a new form of feminist art or just a direct descendant of capitalist advertising? No? Hmm… Yeah, I couldn’t figure out how to put that into a video either. So how’s about I just roll around Venice Beach wearing a Jim Morrison T-shirt while gifs by Molly Soda bounce in and out? OK! That works! The semiotics of palm trees!  Everyone gets the shorthand of SoCal. It’ll look great, be fun, and still gets to ask the important questions: How many bits do we have to reduce the dancing blonde babe to before she is no longer a symbol of sexiness?  At what point do tits become simply bits? And who owns the sparkly dolphin anyway??””

    Cooler offered his two cents, as well, adding: “Venice has always been one of my favorite spots of the world. A magical place where no matter how much these rich assholes try to clean it up and present it as something it is not, its still this trashy beach landscape, a home littered with shitty sunglass shops and weed doctors. Since it is never as muscley as one would imagine, we decided to fill in the blanks with cartoons – though ironically, in this part of California culture, real life and cartoons are a very blurry line.”


    Take a much needed beach day below, ya’ll.

    Anderson’s also expanded her tour itinerary to include a block of European dates.

    EMA 2014 Tour Dates:
    03/08-15 – Austin, TX @ South by Southwest
    04/24 – Washington, DC @ Rock & Roll Hotel
    04/25 – New York, NY @ Mercury Lounge
    04/26 – Philadelphia, PA @ Voyeur
    04/27 – Chapel Hill, NC @ Local 506
    04/29 – Atlanta, GA @ Drunken Unicorn
    04/30 – Nashville, TN @ The High Watt
    05/01 – St. Louis, MO @ Off Broadway
    05/03 – Madison, WI @ High Noon Saloon
    05/04 – Chicago, IL @ Empty Bottle
    05/05 – Detroit, MI @ Magic Stick Lounge
    05/06 – Toronto, ON @ Legendary Horseshoe Tavern
    05/07 – Montreal, QC @ Il Motore
    05/09 – Brooklyn, NY @ Rough Trade
    05/10 – Allston, MA @ Great Scott
    05/17 – Aarhus, DE @ Pop Revo Festival
    05/18 – Oslo, NO @ John D
    05/19 – Stavanger, NO @ Stavanger Folken
    05/21 – Hamburg, DK @ Uebel & Gefährlich
    05/22 – Koln, DK @ Blue Shell
    05/23 – Berlin, DK @ Prince Charles
    05/25 – Padova, IT–Macello
    05/26 – Rome, IT @ Circolo degli Artisti
    05/27 – Marina di Ravenna, IT @ Hana Bi
    05/28 – Zurich, SZ @ Bogen
    05/30 – Amsterdam, NL @ Paradiso
    05/31 – Mannheim, DK @ Maifeld Derby Festival
    06/01 – Gent, BE @ DOK Box
    06/02 – Paris, FR @ Le Point Ephemere
    06/03 – London, UK @ The Garage
    06/04 – Manchester, UK @ Deaf Institute
    06/05 – Leeds, UK @ Brudnell Social Club
    06/06 – Bristol, UK @ The Lantern
    06/23 – Boise, ID @ The Crux
    06/24 – Salt Lake City, UT @ Kilby Court
    06/25 – Denver, CO @ Lost Lake
    06/27 – Albuquerque, NM @ Low Spirits
    06/28 – Phoenix, AZ @ The Crescent Ballroom
    06/29 – San Diego, CA @ Casbah
    07/01 – Los Angeles, CA @ Troubadour
    07/02 – San Francisco, CA @ The Independent