Advertisement

Sponsored Article: Heineken reveals the legendary side of ordinary people

    Last month, Heineken put on a mind-blowing interactive theater show at New York’s The McKittrick Hotel. It was part play, part choose-your-own-adventure mind warp, with an eclectic cast of characters who encouraged the audience to become part of the show.

    When guests arrived, a few lucky attendees were invited to take on the challenge of thinking on their feet, staying cool under pressure, and taking the stage in a variety of challenging scenes. Those who agreed were treated to a bizarre sequence of dreamlike events — everything from starring in a Bollywood film to performing stand-up comedy for a grumpy old man. You just gotta watch the video.

    “The Guest of Honor” provided an opportunity for everyday people to get outside their comfort zone and take the stage. In past “social experiments,” Heineken has sent people to unknown destinations around the world on the spot and broadcasted holiday karaoke singers in Times Square. What legendary scenes will Heineken pull off next? And will you take the stage? Join the conversation with #guestofhonor and #openyourworld.

    Advertisement

Advertisement
Advertisement