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Watch: Common’s video for “Kingdom”, directed by Hype Williams

    Common has unveiled the music video for “Kingdom”, the lead single off his upcoming 10th album, Nobody’s Smiling. Directed by the iconic Hype Williams, the video serves as a stunning and cinematic accompaniment to the forceful track, exploring the same issues of inner-city struggle, persecution, and redemption with a similar sense of deftness.

    While the video has a rather basic narrative arc (a young woman’s journey through the streets leading to her arrest), the true power lies in the minutia of the imagery. Here, close-up shots and an emphasis on details lend beauty to the gritty day-to-day routine and a sense of harsh reality to more “glamorous” notions like fancy cars and strip clubs.

    Watch it below:

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    Produced by No I.D., Nobody’s Smiling is due out July 22nd via Def Jam. For more sounds, check out “War” and the Ab-Soul-aided “Made In Black America”.

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