Lollapalooza is taking the first steps toward being a cashless music festival. According to Billboard, this year’s festival wristbands will include technology that allows attendees to store credit card information, which can then be used to purchase food and drink at festival vendors.
The initiative is dubbed Lolla Cashless and marks the first time a major North American festival has implemented such technology into its wristbands. Attendees will be able to input their information online. Then, during the actual festival, all of the restaurant and drink vendors will have point-of-sale systems set up so that users can tap the bracelets against a technology-enabled pad and type in a PIN code to pay for items. The payment is then automatically applied to a credit or debit card.
(Read: Lollapalooza’s 2014 Lineup: One Day Later)
