Kanye West has turned his BRIT Awards’ performance of “All Day” into the song’s official music video.
“I felt the Brits performance captured the energy of the record,” Kanye explained of his decision. “I decided to make it the first official video.”
Taking place last month, the performance featured Kanye and track collaborators Theophilus London and Allan Kingdom performing alongside a mob of people, including UK grime artists Skepta, Krept and Konan, Jammer and Novelist, as well as two flame throwers. Paul McCartney, who sings the song’s outro, sadly was absent.
Kanye previously debuted a video for “All Day” directed by Steve McQueen during his residency in Paris. It’s unclear if that video will eventually be released as well.
“All Day” appears on Kanye’s forthcoming album So Help Me God. At last check, the album remains unfinished.