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OMD’s video for new song “The Punishment of Luxury” is a neon condemnation of consumption society: Watch

Orchestral Manoeuvres in the Dark premiere the title track of their upcoming album

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    Orchestral Manoeuvres in the Dark, a.k.a OMD, are set to return September 1st with their 13th full-length album, The Punishment of Luxury (via 100% Records). The follow-up to 2013’s English Electric has thus far been previewed with two singles, “Isotype” and “La Mitrailleuse”, and now a third listen has come via the album’s title track.

    “The Punishment of Luxury” is an addicting jolt of bright ’80s synthpop, replete with Andy McCluskey and Paul Humphreys’ pristine harmonies. As sugary sweet as it all is, however, there’s something ominous in its allure, rumbling down there in the lower end of the mix. It’s a reflection of the song’s themes about the false sense of happiness our consumption culture has given us. “Lazy girl/ Dirty boy/ Surrounded by your broken toys/ And you don’t know how to make the pain just go away,” goes one verse.

    “Most people in the western world are materially better off than their predecessors ever were and yet we are unhappier,” McCluskey explains to Consequence of Sound. “Now we have many possessions that we don’t need because we’ve been persuaded to buy. This is the punishment of luxury.”

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    The song comes to us via its neon-lined video. Instead of taking inspiration from the actual artwork for which the track was named — as OMD did with the “La Mitrailleuse” clip — the “Punishment of Luxury” video takes its visual cues from the repetitive, glowing nature of modern pleasures. There are twirling strippers, raining dollars, and an infinite number of Like buttons. There’s even a rotoscoped snippet of 45, because what would commentary on our current consumerist culture be without a reference to the President of the United States?

    Check out the video above. You can also catch OMD when they kick off their 2017 tour later this month.

    OMD 2017 Tour Dates:
    07/28 – San Francisco, CA @ Regency Ballroom
    07/29 – Los Angeles, CA @ Microsoft Theater
    07/30 – Tijuana, MX @ El Foro
    08/02 – Mexico City, MX @ Pepsi Centre
    08/05 – Punta Cana, DO @ Hard Rock Cafe
    10/23 – Dublin, IE @ Vicar Street
    10/24 – Belfast, IE @ Mandella Hall
    10/29 – Liverpool, UK @ Empire
    10/30 – Bristol, UK @ Colston Hall
    11/01 – Southend, UK @ Cliffs Pavilion
    11/02 – Ipswich, UK @ Regent
    11/03 – Cambridge, UK @ Corn Exchange
    11/05 – Leicester, UK @ De Montfort Hall
    11/06 – Nottingham, UK @ Royal Concert Hall
    11/07 – Sheffield, UK @ City Hall
    11/09 – Reading, UK @ Hexagon
    11/10 – Southampton, UK @ Guildhall
    11/11 – Guildford, UK @ G Live
    11/13 – London, UK @ Roundhouse
    11/15 – Bexhill, UK @ De La Warr Pavilion
    11/17 – Manchester, UK @ Academy
    11/18 – York, UK @ Barbican
    11/19 – Glasgow, UK @ Royal Concert Hall
    11/21 – Birmingham, UK @ Symphony Hall
    11/22 – Gateshead, UK @ Sage 1
    11/25 – Erfurt, DE @ Traum Hits Festival
    11/26 – Hamburg, DE @ Grosse Freoheit
    11/28 – Berlin, DE @ Huxleys
    11/29 – Liepzig, DE @ Taus Auenesse
    11/30 – Munich, DE @ Tonhalle
    12/02 – Offenbach, DE @ Stadhalle
    12/03 – Dusseldorf, DE @ Mitsubishi Electric Hall
    12/05 – Tilburg, NL @ TBD
    12/06 – Antwerp, BE @ De Roma
    12/08 – Lausanne, CH @ Les Docks

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