Launch was founded in 2007 by Michael Hargis as a one-day celebration of Sacramento’s creative community. For four years the event took place at the Greens Hotel and was curated by some of the brightest artists in and around the Sacramento Region to showcase their peers and introduce the audience to emerging local, regional and national talent through music, art, fashion, architecture and other creative mediums. The event was truly ahead of its time. In 2012, Michael Hargis and Clay Nutting saw an opportunity to grow the festival from a one-day event at one location, to a city-wide, multi-venue, week-long activation that culminated in a large scale music festival designed to rival the best festivals in the country.
Ticket Price: $159.00 (GA); $250.00 (VIP)
Headliners
Festival lineup
- Beach Fossils
- Blackalicious
- Blondie
- Cherub
- Com Truise
- Craft Spells
- DIIV
- Deltron 3030
- Dillon Francis
- Drowners
- Empire of the Sun
- Explosions in the Sky
- French Horn Rebellion
- Ghost Beach
- Goldroom
- Gramatik
- HAERTS
- Heavenly Beat
- Justice (DJ Set)
- Keys N Krates
- Kurt Vile & The Violators
- La Sera
- Lolawolf
- METZ
- MNDR
- MS MR
- Mainland
- Nick Waterhouse
- RAC
- SKATERS
- Sister Crayon
- Smallpools
- Teen Daze
- The Drums
- The Pizza Underground
- The War on Drugs
- Total Slacker
- Wildcat! Wildcat!
- YACHT
Previous Years
Festival News and Rumors

Austin City Limits' 2022 Livestream to Feature Paramore, Kacey Musgraves, The Chicks & More
You can also watch sets by Marcus Mumford, The War on Drugs, Billy Strings, Flume, and Goose.
Consequence Staff October 6, 2022

The What Podcast: Mat Kearney Talks Cover Songs, His Career Journey, and More at Moon River Festival
Barry and Lord Taco also touch on how the festival handled its Sunday rainout.
Ben Kaye September 14, 2022

First Pantera Reunion Shows Announced for Slipknot's South American Knotfests and Mexico's Hell & Heaven Fest
Jon Hadusek August 25, 2022

2022 Zona Music Festival: Beach House, Portugal. the Man, and Bleachers Lead Lineup
Carys Anderson August 24, 2022

Police Believe They Stopped Potential Mass Shooting at Bass Canyon EDM Festival
Abby Jones August 21, 2022